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Note: This transcript is given for your reference purpose only. It will not be given in PTE Academic examination.
So what influences consumers in different parts of the world?
Many factors affect how we, as individuals and societies, live, buy and consume. And it should be readily apparent that culture has a profound impact on the way consumers perceive themselves, the products they buy and consume, and the processes by which those products should be purchased, and the organization that sells those products.
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