Summarize Spoken Text – You will hear a short report. Write a summary for a fellow student who was not present. You should write 50-70 words.
You have 10 minutes to finish this task. Your response will be judged on the quality of your writing and on how well your response presents the key points presented in the report.
Note: This transcript is given for your reference purpose only. It will not be given in PTE Academic examination.
Advertising may also be advantageous to the consumer, because it produces an increase in consumption and production and a reduction in price.
Frequent advertising may also help to stabilize demand and a stable market leads to consistent production and a reduction of waste. Advertising is also a guarantee of quality, since a producer who invests money in building up a reputation will not readily endanger it by offering inferior goods. Thus advertising helps to produce consistency of quality. Also, if we have learned to trust the quality of goods produced by a certain manufacturer, we shall be more ready to buy other articles bearing his trade- mark on the assumption that they will be good. Advertising is also advantageous to the consumers, if it increases the sale of goods, industry prospers and prices may be reduced.
On the other hand, much of the canvassing of which the consumer is the object does not convey information but endeavors merely to draw the public‟s attention to certain products. There is no obvious connection for example, between a picture of a smiling girl and a certain brand of sweets, but for most people like looking at pictures of pretty girls, and the advertiser‟s assumption is that by looking at such pictures the consumer will be influenced to buy his products.
Advertising is beneficial for consumers in a sense they get good quality products. Because through advertisement, businesses sell good quality one. Producers want to reduce waste products, so discounts are offered. As consumers we learn to trust goods. So therefore, if there is increased in sales prices are reduced of goods.