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The anti-ad activists argue that through these ads the advertisers get too much power to influence the purchasing decision of the consumer. Their product can be of low quality but the Selectbombardedattractivebeautifuldeceptive ads defraud the consumer Selectportrayingmimickingspeakingtelling by the same as of very high quality. Another red flag that the activists wave is that these ads promote Selectunhealthymaterialisticrichcopied life style in consumers. They allure them into an extravagant life style. The third disadvantage of ads, according to the anti-ad lobby, is that they are capable of controlling the consumer behavior. They can change the mind of the consumers about a product. The influence sometimes is so profound that the consumer Selectbelievesoverlooksscornsdemands the quality of the product. Also, according to the aforementioned activists, more and more buying decisions are based on want rather than Selectdesirewishneedconsumption . The pivotal issue is, do the ads control our decisions regarding purchase of a product/service? Probably there are a few who become wholly influenced by the Selectmarketingadversebombardedsubtle rhetoric. But those who have a judgmental thinking assess the product by weighing the pros and cons. They are not struck by the claims made in ads.